Mmm Interesting study that i found while surfing the net about tourism in TerengganuABSTRACT
Each category of tourism could comprise various products as attractions. The attraction could be based on natural/environment, cultural/heritage or specific component such as food. Local food or cuisines that are unique to an area are one of the distinctive resources that may be used as marketing tools to get more visitors. Thus, this study was segmentation to identify the level of expectations of tourists in Terengganu of food tourism products and to measure the level of travel experience acquired through their early expectations.
This study applied the concept of HOLSAT (Holiday Satisfaction) (Tribe & Snaith, 1998) and described the findings based on a significant level (t-test) on the three aspects of tourist activities, food and tourist attractions. The survey of 400 domestic and international tourists in the state found that there is a difference between the level of initial expectations and actual experiences of visitors of food product. This paper also suggests new strategies to enhance the delivery system of food tourism products in Terengganu. This study is very important in the driving directions to improve the weaknesses and lack of support that may exist in the food tourism sector in Terengganu, it is to encourage more tourists to continue visiting this destination.
Keywords : Food tourism, tourism experience, tourist expectations, Terengganu